Irrational Insights apply a deep understanding of behavioural science to commercial and regulatory challenges, specifically in the financial services sector.

Strategic Behavioural Economics Consultancy

Our experience covers new product development, strategy consulting, communications testing and customer insight. We combine this knowledge with our understanding of applied psychology and experimental techniques to answer strategic questions such as:

• • I'm offering my customers free money – why don't they want it?
• • How can I get people to read the terms and conditions?
• • How can I improve the response rate on our campaigns?
• • Does this product substantiate my brand the way I think it does?
• • How can I get customers to change their channel preference?

Capability Development

In addition to consulting engagements we can help your organisation develop a better understanding of consumer behaviour and how to apply this across a range of product and operational specialisms. We offer engaging and interactive behavioural economics training which can be tailored to your organisation's requirements.

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